The newly renovated space introduces a fresh and innovative design inspired by the brand’s iconic Harajuku concept store in Tokyo.
Lacoste is delighted to announce the reopening of its flagship store at Grand Indonesia Mall, now relocated to the East Mall on Level 2. It showcases a perfect blend of Lacoste’s French heritage with its signature fashion-sport style. It offers a seamless fusion of modern aesthetics and classic elements to create an inviting and dynamic shopping environment.
The flagship store reflects Lacoste’s forward-thinking vision for retail while staying true to its legacy. Shoppers can now enjoy an immersive 360-degree shopping experience, where they can explore Lacoste’s comprehensive lifestyle collections, including the brand’s iconic polo shirts, sophisticated sportswear and footwear for men, women and children.
A standout section is the tennis-themed footwear area, where the design is inspired by a tennis ball, embodying Lacoste’s “From Court to Street” philosophy. This circular layout allows for an engaging display of footwear collections, ranging from classic tennis shoes to more contemporary street styles, with every pair reflecting Lacoste’s commitment to both style and comfort.
Another prominent feature is the Iconic Polo Wall, which draws inspiration from the Regent Street store in London. This interactive display offers a wide selection of Polo shirts in various colours and sizes, celebrating the legacy of René Lacoste, the founder and creator of the Polo shirt.
The grand reopening of the store was celebrated with an exclusive event on 29 November 2024, which attracted a range of high-profile figures from the fashion and entertainment world. Among those in attendance was Lacoste’s global brand ambassador, Ahn Hyo-seop, alongside notable Indonesian celebrities such as Clara Bernadeth, Deva Mahenra, Marsha Aruan, Tamara Dai and several prominent influencers.
Ahn Hyo-seop, best known for his roles in Business Proposal, Lovers of the Red Sky, A Time Called You and Dr. Romantic Seasons 2 and 3. With his highly anticipated film The Prophet: Omniscient Reader set for release, Ahn embodies the brand’s signature timeless elegance and modern spirit.
The reopening of Lacoste’s flagship store at Grand Indonesia Mall is a testament to the brand’s commitment to blending innovation with tradition. The store offers a truly unique shopping experience, one that honours Lacoste’s rich heritage while embracing modernity.
Lacoste
Grand Indonesia Mall
Jalan M.H. Thamrin
Jakarta 10310, Indonesia
W: lacoste.com
IG: @lacoste
