A Sparkling Example
Ariya Chanda’s deep-seated passion for jewellery has driven him to elevate his own brand, Vendôme Joaillerie into a symbol of elegance and sophistication. In our exclusive interview, Ariya shares insights into his creative process and the challenges of positioning a luxury brand.
Q: What inspired you to start Vendôme Joaillerie?
A: My inspiration in creating Vendôme Joaillerie stemmed from a deep passion for luxury jewellery, combined with my background in jewellery event management and marketing. These early experiences taught me the importance of creating an emotional connection with customers and emphasising the story behind each piece. This foundation has guided Vendôme’s direction, focusing on bespoke designs and exceptional quality.
Q: What challenges have you faced in positioning Vendôme Joaillerie as a leading brand in the luxury jewellery industry, and how have you overcome them?
A: One significant challenge was building our reputation in a highly competitive market. We overcame this by focusing on our core values of quality, exclusivity and personalised service. Building strong relationships with clients and relying positive word-of-mouth has been crucial. Additionally, strategic collaborations and high-profile events have helped enhance our brand visibility and credibility.
Q: What role does customer feedback play in the design and development of Vendôme’s jewelry collections, and how do you incorporate it?
A: Customer feedback is essential in shaping Vendôme’s jewellery collections. We believe that our clients’ insights and preferences are invaluable in guiding our creative process. By listening closely to their feedback, we can better understand their desires and expectations. This information is then meticulously analysed and integrated into our design process, ensuring that each piece not only meets but exceeds our customers’ standards. We host regular feedback sessions, conduct surveys and maintain open lines of communication through our customer service channels. This collaborative approach allows us to create bespoke pieces that resonate deeply with our clientele, enhancing their personal connection to our brand.
Q: Can you describe a particular piece or collection that holds special significance for you, and why?
A: My favourite piece that we have created would be The Empress of Light necklace. This necklace boasts a stunning 39-carat D VVS2 Type IIA diamond, complemented by an exquisite arrangement of 82 pear-shaped diamond necklace weighing a total of 36.55 carats. This piece stands out in Vendôme’s portfolio not only for its sheer beauty and craftsmanship but also for the meticulous effort and passion that went into its creation. The combination of the rare centre diamond and the intricate design of the necklace makes it a true masterpiece, embodying the elegance and sophistication that Vendôme strives to deliver in all our collections
Q: Can you talk about the significance of the Place Vendôme in Paris to your brand?
A: Place Vendôme represents the pinnacle of luxury and elegance, qualities that are essential to our brand identity. Its rich history and beauty inspire our designs, reflecting sophistication and timeless charm. By naming our brand Vendôme, we aim to evoke the same sense of prestige and exclusivity associated with this iconic location in every piece we create.
Q: What is next for Vendôme Joaillerie in the future? Are there any exciting plans on the pipeline that you can share with us?
A: Vendôme is embarking on several exciting ventures in the near future. We are thrilled to announce plans to host exclusive exhibitions showcasing our most exquisite collections and celebrating the artistry and craftsmanship that define our brand. These events will offer a unique opportunity for our clients and jewellery enthusiasts to experience our pieces up close and gain insight into our design process.
We are also excited to collaborate with local artists and influencers on special collections. By merging their creative visions with our expertise in jewellery design, we aim to produce distinctive and culturally rich pieces that resonate with a diverse clientele.
Additionally, one of our primary goals is to open a second store. This expansion will allow us to reach a broader audience and provide an enhanced shopping experience in a new location. This move reflects our commitment to growth and excellence in service.
Asia Dreams Volume 52
Vendôme Joaillerie
Capitol Park Residence
Jalan Salemba Raya, Senen
Jakarta 10430, Indonesia
T: (+62) 816888655
W: vendome-joaillerie.com
IG: @vendome.joaillerie
