The world of beauty is an ever-evolving landscape where artistry meets individuality, and Bubah Alfian has mastered the balance between the two. What started as a practical decision for financial stability has transformed into a lifelong passion, shaping a career that now spans the international stage.
Bubah’s approach to makeup is deeply personal, designed to enhance each client’s unique character and style. “I study people, their personality, their auras and create looks that bring out their best.” The ultimate goal? Helping every client feel confident and radiant.
His breakthrough came with high-profile opportunities, including appearances on America’s Next Top Model, The Amazing Race USA, Victoria’s Secret, Miss Universe, the Cannes Film Festival and L’Oréal Le Défilé. From Jember Fashion Carnaval to the world’s most prestigious runways, each milestone fuels his ambition to showcase Indonesian beauty on a global scale.
Stepping into the role of creative and fashion director for Puteri Indonesia marked a turning point in Bubah’s career, pushing him to think beyond makeup and redefine beauty as a whole. His passion extends beyond his own success; he is committed to uplifting emerging artists and driving innovation in the industry. “I want to help this industry grow and create new opportunities,” he notes.
By staying ahead of trends and embracing technology, Bubah keeps himself at the forefront of the beauty world. His advice to aspiring artists is simple yet powerful: “Don’t chase money, focus on growth and success will follow. Be aware of trends, use social media wisely and create an impact.”
From small-town beginnings to global recognition, Bubah Alfian’s journey is a testament to the power of passion, perseverance and the art of transformation.
Asia Dreams Volume 54
Bubah Alfian
IG: @bubahalfian
