Built for those who crave adventure, the BAIC BJ40 Plus blends rugged durability with refined luxury. Inspired by its iconic predecessor, this commanding 4×4 SUV offers ultimate performance, military-grade toughness and sleek sophistication.
The BAIC BJ40 Plus is fast becoming an emblem of China’s automotive innovation, marrying rugged functionality with a refined, modern edge. Created by Beijing Automotive Industry Holding Co., Ltd. (BAIC), the BJ40 Plus has redefined what a versatile SUV can be, whether navigating urban landscapes or conquering wild terrains. Powered by a 2.0-litre, turbocharged four-cylinder engine, the BJ40 Plus delivers an impressive 221 horsepower and 380 Nm of torque. With both two-wheel and four-wheel drive options, it offers outstanding performance and adaptability to meet the demands of any journey.
Its abundant power allows drivers to effortlessly forge paths to new horizons, creating the drive of a lifetime with the confidence that comes from reliable engineering. There’s no need to question its capability, as the BJ40 Plus meets the challenge with an energy that encourages limitless exploration.
Its exterior design is instantly captivating, exuding a bold, assertive personality. The muscular, angular shape and elevated ground clearance evoke the classic allure of off-road SUVs while also signalling an updated, sophisticated twist. Details such as a prominent grille and robust tyres emphasise its all-terrain readiness, while the sleek contours and modern accents ensure it fits seamlessly into urban environments.
The interior strikes a perfect balance between ruggedness and luxury, offering a comfortable and thrilling ride. Crafted to withstand the demands of adventurous lifestyles, it combines a tough build with premium comfort. With features like navigation, smartphone connectivity and numerous USB ports, the high-resolution touchscreen infotainment system makes sure that both drivers and passengers are entertained and connected. This vehicle was manufactured with rigorous military-grade testing, designed to endure strict trials that underscore its strength and resilience. Drivers and passengers alike can enjoy a safe, secure experience without sacrificing the excitement of the journey.
Performance-wise, the BJ40 Plus is engineered for any terrain. It can easily handle sand, snow, mud and rocks thanks to its advanced drive modes and cutting-edge suspension system, which cushions impacts on uneven terrain. Equipped with cutting-edge safety features like Electronic Stability Programme (ESP), Anti-lock Braking System (ABS) and Traction Control, the BJ40 Plus delivers confidence and control. Featuring an electronic 4WD selection mode and a fully automatic BorgWarner centre differential lock, the BJ40 Plus will conquer any terrain with ease.
Despite being created initially for the Chinese market, the BJ40 Plus is gaining popularity worldwide and competing on an equal footing with rivals from other countries. The BAIC BJ40 Plus is sold in Indonesia by Prestige Motorcars. The BJ40 Plus is not just a means of transportation; it is a statement of adventure, tenacity and a desire to see the world from the wheel of a genuinely capable vehicle because it combines luxury, functionality and affordability into one sturdy package.
Asia Dreams Volume 53
BAIC
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