In an electrifying campaign, BOSS showcases world-class talents like David Beckham and Naomi Campbell, blending sharp, corporate-inspired tailoring with a modern edge, redefining elegance for the season ahead.
The luxury fashion scene is exciting as global talents unite for a stunning campaign that blends high-end tailoring with the sleek aesthetics of the “CorpCore” trend. For Fall/Winter 2024, internationally renowned brand BOSS unveils a star-studded line-up featuring iconic faces like British football legend David Beckham, Nigerian music sensation Burna Boy, and South Korean heartthrob Lee Jong-suk. This all-star ensemble, joined by supermodels Gisele Bündchen and Naomi Campbell, alongside tennis star Matteo Berrettini, brings BOSS’s latest chapter in fashion excellence to life.
The collection takes inspiration from the corporate world, reimagining office wear with a fresh, modern twist. The CorpCore style, first introduced during the Fall/Winter 2023 runway, has been elevated with solid silhouettes, sharp cuts and luxurious fabrics that evoke confidence and sophistication. Think oversized blazers, structured trousers and tailored coats that seamlessly transition from the office to upscale evening events.
David Beckham’s first-ever campaign for BOSS perfectly captures this new direction. As he steps into his role as the brand’s long-term ambassador, Beckham highlights the collection’s timeless appeal. “It’s great to be part of this campaign, marking the start of an exciting partnership,” he explained.
Right now, BOSS is launching a 360-degree marketing campaign to build excitement. The campaign includes large-scale outdoor ads in 29 cities and interactive social media elements. Fans can expect exclusive behind-the-scenes clips on Instagram and engaging content on Threads.
BOSS
(boss.com)
IG: @boss
