Experience the transformative power of French Camellia oil in a refillable, eco-friendly bottle.
Kérastase Unveils New Elixir Ultime, A Sustainable Luxury Hair Oil
Kérastase, a renowned name in luxury haircare, has launched its latest innovation: the New Elixir Ultime. This iconic hair oil, now in a refillable format, promises a blend of nourishment, softness, and natural shine thanks to its new formula enriched with French Camellia oil. After six years of research, Kérastase has carefully selected this precious ingredient for its ability to deeply nourish hair, tame frizz and provide a radiant glow.
Ivonne Vania, Brand General Manager of Kérastase Indonesia, highlights that this launch marks a commitment to creating sustainable and effective haircare solutions for all women. In celebration of the brand’s 60th anniversary, the New Elixir Ultime introduces a lighter, faster-absorbing formula that offers long-lasting shine and protects hair from heat up to 230°C.
The product’s sustainability doesn’t stop at the formula. The New Elixir Ultime comes in a chic, refillable bottle made from 95% recycled plastic and 30% recycled glass, allowing users to contribute to environmental care effortlessly. This hair oil is not just a simple treatment. It offers a luxurious experience, thanks to the “Pierre de Lune” fragrance created by the French perfumer Nicolas Beaulieu. Enjoy radiant and sustainable beauty.
