Plaza Indonesia celebrates 35 years as a leading lifestyle destination with Love Letter to Plaza Indonesia: Celebrating 35 Iconic Years.
For over three decades, Plaza Indonesia has been a cornerstone of premium shopping and lifestyle in Indonesia. It marks its 35th anniversary this year with the theme Love Letter to Plaza Indonesia: Celebrating 35 Iconic Years. The celebrations include a series of exclusive events, promotions and a special video campaign featuring Angga Yunanda and Maudy Ayunda as the shopping centre’s 2025 muses.
Since opening in 1990, Plaza Indonesia has evolved beyond a shopping destination into a fashion and lifestyle inspiration hub. It has continuously introduced sought-after brands while curating an experience beyond retail. The concept of Your Second Home resonates with those who appreciate comfort, exclusivity and meaningful engagement with the city’s vibrant lifestyle scene.
In its 35th year, Plaza Indonesia strengthened its position as a trendsetter, embracing change while remaining rooted in quality and experience. This commitment is reflected in its ongoing efforts to introduce global and local brands in fashion, lifestyle and F&B, ensuring a dynamic experience for visitors.
Beyond a retail space, Plaza Indonesia has become a platform for creativity and collaboration, supporting the arts, local talent, and cultural expression. This year’s campaign highlights that vision with a fresh approach to storytelling through its anniversary video directed by Bramsky. Showcasing the synergy between fashion and modernity, the campaign embodies Plaza Indonesia’s ever-evolving identity.
The anniversary celebrations throughout March include rewarding shopping programmes, an artistic exhibition curated by CG Fineart featuring 35 artists and Lebaran in Style, presenting collections from local brands. Shoppers can also participate in the 35th Anniversary Lucky Draw, with prizes including luxury vehicles, and engage with the newly enhanced Plaza Indonesia Privileged Apps (PIPA) for a more personalised experience.
Plaza Indonesia
Jalan M.H. Thamrin
Jakarta 10350, Indonesia
T: (+62) 2129920000
W: plazaindonesia.com
IG: @plazaindonesia
