Thriving with the Community
With a diverse background in hospitality and a commitment to holistic wellness through the recently opened TULA Wellness, Roy Suer, the leader of innovative growth in Bali’s dynamic tourism landscape, emphasises the importance of flexibility, community and sustainable practices in the world of hospitality.
Q: Congratulations on your new role as Regional Director at Bali Goldengate International! What excites you most about this position?
A: The most exciting aspect of this role is the opportunity to innovate and enhance guest experiences across our properties. While I will continue overseeing the operations of our boutique resorts, The Amala, The Amala Estate and Villa Air Bali, I am also focused on the business development of our company. We are in the process of expanding our hotels and food and beverage operations and working on several exciting upcoming projects. Most notably, we have recently launched a new wellness brand, TULA Wellness, which aims to provide holistic wellness experiences in urban Seminyak.
Q: You have a diverse background in hospitality, how have these experiences shaped your approach to hospitality management?
A: My varied experiences have taught me the significance of adaptability and a guest-centric approach. From independent hotels to luxury cruises, each role has underscored the importance of personalised service and meticulous attention to detail. These lessons shaped my management style, which emphasises creating bespoke experiences tailored to the individual needs of our guests.
Q: How does your certification in Practical Psychology, Financial Management and Hotel Real Estate & Asset Management from Cornell enhance your ability to lead and innovate in the hospitality sector?
A: These certifications have equipped me with a comprehensive understanding of both the human and financial dimensions of hospitality management. Practical Psychology enables me to better understand and address the emotional needs of our guests and staff, while expertise in Financial Management & Asset Management is crucial for making informed decisions that ensure the long-term success and sustainability of our properties.
Q: What unique strategies do you employ to help family-owned hotels and resorts thrive?
A: One key strategy is to leverage the unique story and heritage of each property. For example, at Villa Air Bali, we incorporate the local philosophy of Tri Hita Karana, which emphasises harmony among people, nature and the divine. This approach not only creates a distinctive guest experience but also fosters a deep connection with the local culture.
Q: You are actively involved in community services in Bali. How do these activities influence your professional life?
A: Indeed, I serve as a board member of the Rotary Club of Bali Seminyak. My leadership style is based on community engagement, which fosters empathy and a sense of duty, two traits that I think are critical to the hospitality industry. Community involvement enhances our understanding of local culture and enables us to enrich the guest experience through authentic and meaningful interactions.
Q: With your extensive travel in unique destinations, how do these experiences influence your work in the hospitality?
A: My travels and experiences living in diverse destinations across Asia and the Pacific have profoundly influenced my approach to hospitality. Each location offers unique cultural insights and operational practices that enhance guest experiences. For instance, experiencing various service standards and cultural nuances helps me understand what resonates with guests and how to tailor our offerings accordingly.
Q: What trends do you foresee shaping the hospitality industry in Bali and globally over the next few years?
A: In the coming years, several key trends are likely to shape the hospitality industry both in Bali and globally. Wellness tourism is expected to grow, with guests seeking holistic and personalised wellness experiences. Technology will also play a significant role, with advancements in AI and automation enhancing guest interactions and operational efficiencies.
Q: What are your long-term goals for the properties under Bali Goldengate International?
A: My long-term goals for our properties include expanding our portfolio, enhancing guest experiences and establishing our brand as a leader in luxury and wellness tourism. To achieve these goals, we are focusing on several key strategies; expanding our property offerings and amenities to meet evolving guest preferences, investing in innovative technology and sustainability practices, and continuing to develop unique wellness and cultural experiences. By leveraging our team’s expertise and staying attuned to market trends, we aim to drive growth and ensure our properties remain at the forefront of the industry.
Asia Dreams Volume 53
Bali Goldengate International
Jalan Lebak Sari, Seminyak
Bali 80361, Indonesia
T: (+62) 361737378
W: linktr.ee/baliggintl
