The launch party for LABEL 5 to unveil the brand’s premium range, especially LABEL 5 Gold Heritage, kicked off with a bang in September at Boca Rica, Tapas Bar & Lounge, with the 005 GoldenEye theme. The VIP guests and whisky connoisseurs dressed to kill showing off femme fatales and well-dressed gentlemen, all of whom enjoyed the party’s sumptuous tapas, Bond-inspired dance performance and a live band playing variations of the well-known Bond theme.
All of the festivities shone the spotlight on the LABEL 5 family of blended Scotch whiskies, with every bottle defined as a smooth treat with a clear influence of malts from Speyside. Enjoyed in more than 100 countries, the LABEL 5 range has established itself as one of the best-selling Scotch whisky brands worldwide. The range includes LABEL 5 Classic Black, LABEL 5 Extra Premium 12 Years Old, LABEL 5 Extra Rare 18 Years Old and LABEL 5 Gold Heritage. For the latter, the brand’s Master Blender Graham Coull personally hand selected and crafted a rich blend of exceptional whiskies that included malts aged more than 20 years old. Created with passion and care, LABEL 5 Gold Heritage has a superb combination of rich sweet oak and toasted spices with a satisfyingly long and smooth finish. All the guests at the party were also delighted with the delectable free-flow Bond-inspired cocktails made with the LABEL 5 range, namely The Golden Gate, Old Fashioned No. 5 and Red Thames.
Asia Dreams November 2019 – January 2020
