The launch event coincides with an introduction to the brand’s latest men’s fragrance collection.
TUMI, the renowned international travel, lifestyle, and accessories brand, made waves in Jakarta with a spectacular event to mark the launch of its TUMI Exclusives Club. The event, held at The Langham Hotel’s Artesian Bar Jakarta, saw a gathering of VIPs, media representatives, and influencers like Brandon Salim, Sheila Dara, Ale Geor, Kenny Haryanto, and Della Dartyan.
The celebration showcased the fusion of luxury, innovation, and lifestyle that defines the TUMI brand. Among the highlights was a mixology class at the Artesian Bar, where guests learned to craft cocktails inspired by the signature fragrances of the new collection. Additionally, Gold-tier members of the TUMI Exclusives Club were treated to special gifts, underscoring TUMI’s commitment to rewarding its loyal customers.
The TUMI Exclusives Club, launched on 1 February 2024, offers an elevated membership experience exclusively for TUMI patrons. Membership tiers include Regular, Silver , and Gold. The top membership enjoy exclusive privileges such as discounts on regular priced items, bonus membership points, birthday month rewards, early access to new products, and invitations to exclusive events.
Central to the event was the unveiling of TUMI’s men’s fragrance collection, comprising five distinct scents meticulously crafted to complement the modern man’s journey. Each fragrance embodies different facets of the TUMI lifestyle, from the precision of a non-stop connected life to the spirit of exploration and discovery. AWAKEN and UNWIND, the debut scents, exude energy and relaxation, respectively, with elevated ingredients sourced from around the world. CONTINUUM evokes the essence of the ultimate trailblazer, while ATLAS transports wearers on an international olfactory journey. The latest addition, KINETIC, encapsulates the drive and passion of the modern man.
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